Angle, not topic
AI SEO Angle, not topic Why your content feeds your competitors in the era of LLMs 65% of B2B content is never consumed by buyers. A figure that has been circulating for years and surprises in the same way every…
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Insight Hub
Insight.
The our point of view on brand visibility in LLMs, server-side tracking, GDPR and ePrivacy, multi-country SEO/GEO.
We regularly publish market analyses, technical case studies, original research. No generic content marketing: we write only about what we actually do, with real data, for CMOs and marketing directors who want to decide better.
01 · Latest insights
Latest insights published.
Google, Bing and GEO: who is right?
Google, Bing and GEO : who is right? For a while, as the debate among digital marketing professionals raged over the scope of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) - and over how far these disciplines differed…
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How Artificial Intelligence Is Changing the Way We Read Data (and Make Decisions)
How Artificial Intelligence Is Changing the Way We Read Data (and Make Decisions) AI has made data analysis more conversational and faster. But anyone who works with data every day knows that the hard part has never been writing a…
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Technical GEO: Discoverability, Accessibility and Readability
Technical GEO: Discoverability, Accessibility and Readability Rewriting the Rules of the Game in the AI Era The revolution sparked by Large Language Models (LLMs) is radically reshaping the dynamics of online search, ending Google's long-standing monopoly and having a powerful…
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Google Search Console and Bing Webmaster Tools: Governing Access to Your Data
Google Search Console and Bing Webmaster Tools: Governing Access to Your Data Saying we need to pay attention to who can access our organic performance data and all the other information offered by Google Search Console and Bing Webmaster Tools…
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From Keywords to Prompts and Back: Bing’s AI Performance Panel
From Keywords to Prompts and Back: Bing's AI Performance Panel In the article dedicated to query fan-out and reciprocal rank fusion we looked at the mechanism by which answer engines break down a user's complex prompts into sub-queries and then…
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Data-Driven Marketing in the AI Era: How Data Becomes Decisions (and How Results Get Measured)
Data-Driven Marketing in the AI Era: How Data Becomes Decisions (and How Results Get Measured) There's a moment almost every marketing lead has lived through at least once. You sit down in front of a dashboard packed with numbers, the…
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AI Overview, CTR Decline and the Depth of Search Intent
Nello scorso articolo abbiamo iniziato ad analizzare l’impatto dell’AI Overview sui classici Blue Link e sui Featured Snippet, listing di diversa natura ma accomunati da una buona capacità di trasformare le impression in click nel contesto della ricerca organica su Google. In linea generale, l’impatto dell’AI Overview è stato imponente e ha segnato una vera pietra miliare nel processo di trasformazione di Google in motore di risposta, ma non tutti i settori tematici sono stati interessati da questo vero terremoto nella stessa misura. In Italia, ad esempio, dall’analisi di un panel di oltre 6 milioni di SERP da gennaio 2025 a marzo 2026 si evidenzia un impatto complessivo dell’AI Overview sui top ranking organici di poco superiore al 22%. Se si isolano i diversi territori, però, emergono scenari completamente diversi.
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Your tracking system is lying to you. And it’s not your fault.
Your tracking system is lying to you.And it's not your fault. If your company is still using classic Google Tag Manager, the Meta pixel in the browser and GA4 in its standard configuration, you are making marketing decisions on data…
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02 · By category
Browse by category.
AI SEO
SEO in the age of generative engines: visibility in LLMs, content engineering for Google AI Overviews, search intent after AI.
See allMarket Insights
Original Fortop research on sectors, audiences and competitive scenario: share of voice, benchmarks, trend reports.
See allThe Builder’s Perspective
Technical deep dives from those who build platforms: server-side tracking, data architecture, BIKMA development.
See allInside Fortop
What happens at Fortop: client case studies, methodology, events, agency life, people.
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