Our point of view on marketing, positioning and brand visibility in LLMs.
We regularly publish market analyses, technical case studies, original research. No generic content marketing: we write only about what we actually do, with real data, for CMOs and marketing directors who want to decide better.
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Marketing news and perspectives on a constantly changing world.
Does your brand show up on ChatGPT? It depends on how many times you ask Digital has taught us to measure everything. It has been the innovation of the last 20 years, the big difference from traditional marketing. Today, perhaps,…
ReadGoogle.com/goto : the redirects changing the rules of the game for SEO What they are, why Google introduced them, and what they mean for anyone working in organic search 1. The appearance of goto links between June and August 2026…
ReadMarkdown for AI agents: the web’s new language The web has always been built for human beings. HTML pages loaded with menus, scripts, advertising banners, tracking tags: everything designed for a browser that knows how to render each element visually.…
ReadPerfect content is not enough: why in generative engines visibility is built outside your website You've done everything right. The angle is clear, the content is well structured, the data is fresh. Yet when you ask ChatGPT to recommend a…
ReadPrompt analysis: a new world to explore Search analysis was born as a tactical tool for ranking on search engines. With the advent of chatbots and large language models, the raw material changes structurally - and with it some of…
ReadAI has shortened the time, not the problems It has only made them harder to see Every new tool arrives with the same promise: do the same things in far less time. With AI, that promise is, for the most…
ReadThe impact of AI Overview on People Also Ask answers People Also Ask boxes first appeared in Google's results in the United States in 2015. After an initial phase of testing and development, they were rolled out more or less…
ReadAI SEO Angle, not topic Why your content feeds your competitors in the era of LLMs 65% of B2B content is never consumed by buyers. A figure that has been circulating for years and surprises in the same way every…
ReadGoogle, Bing and GEO : who is right? For a while, as the debate among digital marketing professionals raged over the scope of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) - and over how far these disciplines differed…
ReadSEO in the age of generative engines: visibility in LLMs, content engineering for Google AI Overviews, search intent after AI.
See allOriginal Fortop research on sectors, audiences and competitive scenario: share of voice, benchmarks, trend reports.
See allTechnical deep dives from those who build platforms: server-side tracking, data architecture, BIKMA development.
See allWhat happens at Fortop: client case studies, methodology, events, agency life, people.
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