Food & FMCG.
The brand portfolio typical of FMCG: many brands, multi-country markets, regulated claims, complex offline-online attribution.
Mulino Bianco, Galbani, Barilla, Parmalat, Rio Mare, Vallelata. Multi-country SEO/GEO, brand portfolio governance, BIKMA for positioning in generative models, regulated claims management. For brands with history, European presence, operational complexity.
Some of the brands in food & fmcg we work with.
Mulino Bianco · Galbani · Barilla · Parmalat · Rio Mare · Vallelata
The challenges of those operating in this sector.
Brand portfolio
An FMCG group manages dozens of brands with different positioning. SEO, content, analytics must clearly distinguish territories without internal cannibalisation.
Multi-country
The same brand operates in markets with different preferences, different claim regulations, specific linguistic search behaviours. Governance must be orchestrated by cluster, not by single country.
Complex attribution
The purchase journey crosses online touchpoints (search, social, shopper marketing) and offline (modern trade, out-of-home). Measuring the real value of each channel requires advanced attribution modelling.
I Most relevant services for the sector.
Multi-brand BIKMA
We map positioning and share of voice of every brand in the portfolio across LLMs, in the reference markets.
Multi-country SEO/GEO
Hreflang architectures, technical SEO governance, content engineering for multi-market presence.
Shopper marketing analytics
Measurement of campaigns in collaboration with modern trade, online-to-offline attribution, journey analysis.
Claim governance
Pre-publication review workflow for food claims: nutritional, environmental, supply-chain, traditional.
CRM-to-ads activation
Cross-channel audience activation, server-side, custom audiences on Meta, Google, TikTok with compliant retention.
Data architecture
Central data lake consolidating e-commerce, retail data, ad servers, CRM. One source of truth, dashboards for brand managers.
Talk to one of our consultants specialised in your sector.
Senior in Food & FMCG, knowledge of sector regulation, reference enterprise cases. A 30-minute call to frame the scope, no commercial commitment.
Strategic session
30 minutes with a senior consultant from the Food & FMCG sector.
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