BIKMA.
Brand Insight Knowledge Mapping Analytics — the academically validated framework to measure how your brand exists in Large Language Models.
Developed with the University of Pisa, cited at The Web Conference 2019, applied in over 200 enterprise projects. Available as a self-serve platform at bikma.ai.
Measures what generative models know about your brand, in which contexts they mention it, and against whom they place it.
Share of voice in LLMs
We measure how much and how your brand appears in the answers of ChatGPT, Claude, Gemini, Perplexity for the strategic queries of your category.
Brand knowledge graph
Structured extraction of the concepts, products, attributes the models associate with the brand. Temporal and competitive comparison.
Trust signals
Which sources the models cite when they talk about the brand. Identification of territories where editorial and digital PR are needed.
Six mapping dimensions, one scientific methodology.
Visibility
Frequency with which the brand appears in answers to category queries.
Sentiment
Polarity and emotional nuances with which the brand is described by the models.
Associations
Concepts, products, attributes most frequently associated with the brand.
Competitive set
Brands against which the model positions the brand when asked for a comparison.
Source attribution
Sources the models cite as support for information about the brand.
Drift over time
Variations in the model’s knowledge about the brand with each version release.
Validated at The Web Conference 2019, developed with the University of Pisa.
BIKMA is not an opportunistic solution born on the wave of generative AI. It is a knowledge graph mining methodology developed and formalised academically in 2019, presented at The Web Conference — the most important technical-scientific conference on the web.
The framework has been applied in over 200 enterprise projects across pharma, food, automotive, fashion, finance. It is the reference methodology for multi-country SEO/GEO for the leading Italian brands.
Scientific publications
Citations of the framework in international academic literature on knowledge representation and information retrieval.
See the publicationsRequest a BIKMA Light on your brand. Free.
15 strategic queries, 4 models (ChatGPT, Claude, Gemini, Perplexity), a concise report in 5 business days. No commitment, no data room. To understand before deciding.
BIKMA Light
Free analysis on 1 brand, 15 queries, 4 models. PDF report + 30-min presentation.
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