Pharma & Healthcare.
Fortop’s sector of greatest depth : over 15 years of work with major Italian and international pharmaceutical groups.
Bayer, Chiesi, Angelini, Aspirina, Brexidol. We work across the full stack — Data Governance & GDPR, AI Presidium (BIKMA), Regulatory & Ministry Liaison, Content Compliance. Workflows aligned to EDPB, AIFA, Italian DPA guidelines.
Some of the brands in pharma & healthcare we work with.
Bayer · Chiesi · Angelini · Aspirina · Brexidol
The challenges of those operating in this sector.
Regulatory claims
Every OTC product communication is subject to the Italian Pharmaceutical Code (Legislative Decree 219/2006) and to AIFA guidelines. The content/SEO/SEA chain must be review-friendly and traceable.
Sensitive data
Health data falls into the special category under Art. 9 GDPR. Tracking, analytics and CRM require specific legal bases, strict retention, mandatory server-side.
Multi-country compliance
Pharma brands operate in 20+ countries with differing regulations. Tracking and consent governance must be orchestrated cross-country, not in silos.
I Most relevant services for the sector.
GDPR Daily
Continuous validation of pharma tracking — particularly critical on OTC sites and patient portals.
BIKMA for pharma
Measurement of the brand’s existence in LLMs on medical queries, attention to clinical hallucination risk.
Server-side GA4
Cloud Run container with IP anonymisation, 14-day retention, transfer in EU only. Tracking compliant by design.
Medical content
SEO/GEO on medical-reviewed content, citation strategy for LLMs, review-friendly editorial governance.
Consent management
IAB TCF CMP implementation, consent mode v2, cross-domain propagation for multi-brand groups.
Multi-country governance
Analytics and tag manager architecture scalable across 20+ countries with differentiated compliance.
Talk to one of our consultants specialised in your sector.
Senior in Pharma & Healthcare, knowledge of sector regulation, reference enterprise cases. A 30-minute call to frame the scope, no commercial commitment.
Strategic session
30 minutes with a senior consultant from the Pharma & Healthcare sector.
Request a meeting