Since 2011 we have been building the system that combines martech consulting, proprietary platforms and managed services. With an internationally validated scientific methodology, we structure and run multi-country SEO, GEO, advertising and Advanced Analytics projects.
Behavioural maps have been disrupted. Search no longer goes only through Google: it goes through ChatGPT, Perplexity, Gemini, Claude. Consent is no longer a formality — it is a continuous technical process. First-party data has become the real competitive asset, but activating it requires an infrastructure that most marketing departments do not possess.
Almost every CMO we meet has the same problem: getting a map of the market and of how clients and stakeholders behave to make informed decisions, and harmonising data across multiple sources to align and direct the work of partners.
Fortop was created to close this gap, and today it is the model with which we work for large multinational groups and major Italian companies.
It’s a system in which consulting, platforms and managed services combine into a continuous cycle: every data point feeds an analysis, every analysis becomes an action plan, every action plan is executed and measured, every measurement loops back into the system. No silos, no handovers between different vendors.
Three specialised business units: Market Mapping (mapping demand, audience, competitive landscape), Data Collect (data architecture and compliance), Project Activation (SEO, GEO, advertising, performance, content). Senior team, no rotating account managers.
GEO mapping for Bayer EMEA, server-side tag manager for the Lactalis group, SEO content engine for Chiesi.
Go to the capabilitiesBIKMA, the platform for brand visibility in AI answer engines, is available self-serve at bikma.ai for those who want to run it autonomously: SMEs, agencies and in-house teams. When a company wants a fully managed project, the same platform becomes part of the Fortop system. GDPR Daily handles continuous compliance validation.
Share-of-voice monitoring in generative models for the leading Italian FMCG brands; 360 GDPR validations per year for pharma clients.
Go to the platformsContinuous operational execution with measurable SLAs. The consultant who signs the strategy is the same one who runs it. Monthly reporting, quarterly governance, annual plan redesign.
Managed SEO/GEO for international food brands, enterprise analytics governance for multi-brand groups, daily GDPR oversight for regulated pharma and food.
See how we workBIKMA — Brand Insight Knowledge Mapping Analytics is the platform with which we reconstruct a brand’s territory: real market demand, audience clusters, competitive positioning and visibility in Large Language Models. The difference is not in measuring AI responses — everyone does that — but in building the right questions to measure them against.
BIKMA does not rewrite keywords as questions: it reconstructs the market’s real questions from scientific literature and public conversation, and weights each with the Prompt Probability Index. We started the research with the University of Pisa, with the collaboration of the University of Insubria; the model was cited at The Web Conference and is now anchored to the most recent scientific literature on information behaviour and generative models. It is the operational base of every managed project we deliver to large enterprises.
For those leading marketing in pharma, regulated food or luxury, this is the difference between an agency that applies templates and a partner that brings a verifiable method.
Discover BIKMA · Go to bikma.ai2011
Year founded
50
People
200+
Enterprise projects
2
Offices · Milan · Pisa
Google Analytics Certified Partner. Independent since day one: no external investors, no holding above us.
Food multinationals, Italian luxury brands, regulated pharma groups, large manufacturers, financial institutions, executive education schools, Serie A clubs.
We don’t answer to a holding, we don’t have sales quotas imposed by a distant corporate, we don’t rotate account managers every twelve months. The team that wins the pitch is the same one that executes the project, for years.
Server-side tag manager, GA4 enterprise, programmatic GDPR validations, proprietary platforms developed in-house. We do creative work when it’s needed, but the starting value is engineering-grade.
Our platforms are not products we leave with the client hoping they’ll use them. They are part of a system in which consulting and managed services make them useful. Those who want just the software can buy it self-serve on bikma.ai; those who want the outcome too, managed end-to-end, choose the Fortop system.
SEO, GEO, AEO and advertising are essential levers of our work — but we go beyond them. The difference lies in two capabilities most agencies don’t have: deep technical capability and data-driven decision capability that starts from market mapping and reaches managed services. The result is a system that grows over time, not a single lever.
Operations are based in Milan (Corso Sempione 10) and Pisa (Via Pardi 9), connected by a team that moves between the two. Milan is the point of contact with enterprise clients and the international market. Pisa is the home of deep technical work and of the university partnership: platforms are born here, methods are researched here.
A majority of senior professionals, organised in three business units and in product teams dedicated to the platforms.
Meet the teamIf you lead marketing in a large company and want an end-to-end managed project, tell us the scope: we’ll start from there. If instead you want to run the platform on your own (SME, agency or in-house team), the fastest route is the free trial at bikma.ai. If you’re a legal or data leader with a GDPR issue on the table, we’ll start with a compliance audit.