Manufacturing & Retail.
Brands with products that require education: technical, premium, B2B+B2C. Complex communication, long journeys, multi-touchpoint.
Pirelli, Fila, Loro Piana. B2B + B2C, dealer locator, technical lead nurturing, CRM-to-ads, specialised multilingual. For those who sell products customers don’t choose on impulse but evaluate over time.
Some of the brands in manufacturing & retail we work with.
Pirelli · Fila · Loro Piana
The challenges of those operating in this sector.
B2B + B2C
The same brand speaks to end consumers, dealers, installers, fleet managers. Search behaviour, vocabulary, KPIs are completely different. Governance must distinguish.
Long journeys
A premium tyre or a Loro Piana garment has a 60+ day journey: research, comparison, dealer search, trial, purchase. Measurement and attribution are critical.
Dealer network
Dealer locators, point-of-sale pages, local maps are critical SEO assets and must be consistent with the central strategy. They are often the hidden gap.
I Most relevant services for the sector.
Dealer locator SEO
Audit and optimisation of the point-of-sale page network, NAP consistency, LocalBusiness schema, GMB governance.
Multi-audience SEO
Content architectures that separate and activate B2B/B2C separately, avoiding cannibalisations.
CRM-to-ads
Audience sync between CRM and advertising platforms, server-side, custom audiences segmented by intent.
Long attribution
Modelling specific to 30–90 day journeys, GA4 + Marketing Mix Modelling integration (activated on partner request) for strategic KPIs.
Technical multilingual
Content engineering across 10+ languages for technical products, glossary management, consistent sector terminology.
Lead nurturing
Marketing automation for long journeys, multi-touch scoring, integration with enterprise sales force.
Talk to one of our consultants specialised in your sector.
Senior in Manufacturing & Retail, knowledge of sector regulation, reference enterprise cases. A 30-minute call to frame the scope, no commercial commitment.
Strategic session
30 minutes with a senior consultant from the Manufacturing & Retail sector.
Request a meeting