Visibility in search engines and in conversational models: managing presence at the top of the funnel — awareness and consideration, two distinct fronts between your site and external sources.
The two disciplines cover the same goal — making the brand exist in searches and answers — but they operate on different surfaces, sources and logics. We run them with two specialist approaches, guided by BIKMA: the Brand Insight Knowledge Mapping Analytics framework developed with the University of Pisa, also available as a platform at bikma.ai.
For fifteen years SEO has been, in effect, the discipline of those competing on Google. Today a growing share of brand discovery passes through generative models that produce answers without a click. ChatGPT, Perplexity, Gemini, Claude — synthesise information from dozens of sources and present it in finished form. Your brand appears in those answers, or does not, independently of your position on Google.
This does not mean classic SEO is less important: Google volumes remain enormous and the technical fundamentals matter today as much as they did five years ago.
It means a parallel discipline must sit alongside SEO — Generative Engine Optimization — that manages visibility in LLMs. SEO and GEO do not necessarily talk to each other: the content that ranks on search engines is often not the knowledge source generative models draw from. GEO requires an analysis that goes well beyond the website — knowledge graph, third-party sources, citations, external editorial authority — and the techniques, metrics and operating decisions are different.
Most SEO agencies treat GEO as an extension of SEO. We run the two areas with outcome-driven approaches, often with distinct execution paths.
Site architecture, performance and Core Web Vitals, indexability, crawl budget, schema.org and structured data, JavaScript rendering management, log data and server-side analysis. The foundation most sub-enterprise agencies do not really handle in depth.
Topic strategy based on explicit and latent demand, operational content briefs for the client’s editorial team, optimisation of existing content, SEO/GEO-oriented editorial calendar. Direct integration with our in-house Content Creation team.
Domain authority acquisition strategy, targeted digital PR, link profile management. We work with a tier-1 publisher network Italian and international.
Brand visibility in generative models. Measurement and management of share of voice, knowledge sources, sentiment, fact alignment. It is the operating arm that leans entirely on the BIKMA platform.
ccTLD vs subdirectory architectural strategy, standardisation of technical best practices across local markets, control of hreflang serving and geotargeting, shared KPI generation for comparative performance evaluation by country, data visualisation for HQ. It is the domain in which we operate most frequently with enterprise clients: Bayer, Lactalis, Loro Piana, Pirelli all work on multi-country scopes.
We do not work by opinion, we do not work from templates. Every SEO & GEO project starts with a BIKMA measurement and closes with a BIKMA measurement. In between, there is execution.
We open the project with either a BIKMA Light (free) or a BIKMA Full (part of the contract): we measure the six brand dimensions on the scope of interest.
On the basis of the assessment we build the action plan: where classic SEO is needed, where GEO is needed, where content is needed, where authority is needed, in what order. The plan is discussed in a workshop with the client team.
The consultant who signed the plan executes it, supported by Fortop’s specialist business units. No rotating account managers, no handovers.
BIKMA runs on your domain on a continuous basis via the platform. Data is accessible in real time to your internal team as well.
Concise monthly reporting, strategic quarterly governance, yearly redesign of the plan. Nothing more, nothing less.
| KPI | Data source |
|---|---|
| Organic traffic | Google Search Console, Bing Webmaster Tools, Data Lake MCP from Analytics |
| Generative Share of Voice in LLMs | BIKMA platform |
| Fact Alignment % | BIKMA platform |
| Ranking on strategic queries | Semrush, DataForSEO |
| Citation rate in AI Overviews | BIKMA platform |
| Brand mentions and sentiment | BIKMA platform |
| Conversion rate from organic traffic | Google Search Console, Data Lake MCP from Analytics |
Concrete results depend on the starting point, the scope, the sector. Across typical annual enterprise projects we see:
+35%
Organic traffic growth
15→30%
LLM Share of Voice
> 90%
Fact Alignment
These are orders of magnitude, not guarantees: the exact dynamic depends on the starting point and the discipline with which the work is run.
Platform BIKMA, Google Search Console and Bing Webmaster Tools, Screaming Frog and Sitebulb for technical audits, server-side Tag Manager and GA4 enterprise, direct integrations with the client’s CMS, Semrush and DataForSEO for market benchmarks.
We are the right partner if your company has an enterprise scope — multi-country, multi-brand, multi-stakeholder — and is looking for a single partner managing SEO and GEO under one governance.
We are the right partner if you operate in a regulated sector (pharma, food, finance) where fact alignment in LLMs is not a marketing opportunity but a reputational risk.
We are the right partner if you want to gradually bring governance in-house and need a partner that supports you through that transition, leaving you continuous access to the platform underneath.
We are not the right partner for an e-commerce DTC looking for fast transactional SEO optimisation: better a boutique specialised in conversion-driven SEO.
We are not the right partner for an early-stage startup with a marketing budget below threshold: our dedicated-senior model is not economically sustainable for small-scale projects.
We are not the right partner if you are looking for a supplier that tells you what to do without measuring first: that is simply not how we work.