Head of Data
Builder by nature. Creator of GA4 Magic Reports (over 84,000 downloads), author of two books on automation through code. Head of Data at Fortop since 2020: coordinating the Analytics, Advertising and Development teams on national and international projects.
AI has shortened the time, not the problems It has only made them harder to see Every new tool arrives with the same promise: do the same things in far less time. With AI, that promise is, for the most…
ReadHow Artificial Intelligence Is Changing the Way We Read Data (and Make Decisions) AI has made data analysis more conversational and faster. But anyone who works with data every day knows that the hard part has never been writing a…
ReadYour tracking system is lying to you.And it's not your fault. If your company is still using classic Google Tag Manager, the Meta pixel in the browser and GA4 in its standard configuration, you are making marketing decisions on data…
ReadMCP: What It Is and Why It Will Change the Way Your Tools Talk to Each Other There's a bottleneck every digital agency knows: operational teams — Account Managers, Project Managers — who depend on technical teams to obtain data…
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