Mapping & Assessment
Defining the real size of the market.
Given the speed with which the digital market is growing, data mapping is fundamental to the launch of a winning project and the achievement of Digital Full Potential.
The Relative Traffic Share is our starting point. In other words, the minimum distance required for a company to become a leader.
For this purpose, it is necessary to set up the project based on the synergistic use of multiple resources and on the collaboration of a team of experts, each in its own specific field.
Their task is to define the real size of the market with a preliminary analysis that includes the growth trends and the online presence of competitors, both direct and indirect, as well as all the related players.
Only after you have mapped the market do you know where to go and how to create a project to become a leader