Data Analysis

For a real data-driven strategy

Data Analysis, the evolution of web analytics, allows the development of a real business intelligence process, where the data become fundamental for a real data-driven approach of the company’s strategy.
The main purposes of an efficient Data Analysis are:

  • support in the analysis of navigation flows
  • identification of barriers to the enjoyment of content and patterns of behaviour on the site (so as to lead to an optimization and
    a customization of the site or e-commerce activity)
  • enrichment of the information available to the client about its users
  • ADV campaign optimization
  • identification of the different behaviours of archetypes representing our customers (so-called Personas)

Data Analysis: 3 Areas of action

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Milano
Corso Sempione, 10

02 83 41 21 10

Pisa
Via Pasquale Pardi, 9

050 893 7942



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